The Beta logo, designed by Hussein Gazaleh, reflects a modern and professional identity for an accounting software focused on simplicity. The bilingual logo (English and Arabic) features a stylized “B” with a rising arrow, symbolizing financial growth and clarity.
The color palette includes:
- Electric Breeze
#458CCA: fresh and approachable - Dark Cyan
#035C8F: strong and trustworthy
Clean, geometric fonts enhance readability and reflect precision perfectly aligned with the brand’s goal: