Hashemite, a heritage herbal and organic soap line celebrated for its purity and connection to nature. With a deep respect for the brand’s legacy, my goal was to modernize its visual identity while preserving its authentic essence.
The new branding reflects Hashemite’s core values, purity, simplicity, and natural care through a clean, elegant logo paired with an earthy color palette of Deep Aqua (#1F9B8B) and Olive Stone (#425452). The circular emblem and leaf elements echo themes of growth, harmony, and timelessness.
From packaging concepts to visual storytelling, every element was designed to express the brand’s rootedness in tradition while appealing to today’s eco-conscious consumer.