Alagha is a brand created by Hussein Gazaleh for Alnomeiry for General Trade, specializing in fruit packaging and export. In addition to developing the brand identity, Mr. Gazaleh also designed the packaging box to reflect the brand’s commitment to quality, freshness, and visual appeal in international markets.
Color Palette:
- Golden Apricot (#fcb13c): Symbolizes freshness, quality, and vitality — perfect for premium fruits.
- Obsidian Pine (#202326): Adds sophistication, contrast, and stability to the brand.
Calligraphy:
The Arabic logo uses a modern Kufi-inspired style, blending tradition with a contemporary look. It conveys strength, heritage, and trust. The combination with English ensures clarity for both local and global markets.