Almismar is a complete brand identity created for the Almismar news platform. The identity features the Arabic calligraphy style, with a bold and modern look reflecting media and journalism.
The color palette uses Flame Red (#e6312f) for energy and urgency, and Prussian Blue (#103f63) for trust and authority, ideal for a news outlet.
The project included the design of business cards, branding elements for microphones and cameras, and press materials, all unified by the same visual language.